Fiction Analysis Essay - 710 Words

Fiction Analysis There are many ways to supplement a story in order to add lucidity. It is done through literary devices and Tim OBriens The Things They Carried is no different. The Things They Carried is a narrative about a soldier at war in Vietnam. However, this story provides multiple layers of meaning through OBriens tone and style that help the reader further understand it. Both of these literary devices are embedded in the story and gradually help define it. To begin with, OBrien writes this short story in a very serious tone. There is no joking with him, unless in dialogue. For instance, OBrien demonstrates this serious tone when he writes After the chopper took... They burned everything (440). This tone then helps†¦show more content†¦The excessive mentioning of weights pulls the reader down. He or she experiences the burden OBrien is writing about and can therefore further understand the stress each soldier is under. He also writes about what personal items each so ldier carries, such as Rat Kileys (433) comic books and Lt. Crosss letter from Martha (434). In doing so the reader can grasp the humanity of each soldier and enable the reader to engage in the characters on a more personal level, making the possibility of losing one of the soldiers all the more grim. Additionally, OBriens tone and style together create an ominous environment. The serious tone combines with his style on page 434 to convey a message that almost threatens the reader. The combined weight of the things each soldier carries takes its toll on the reader. Already feeling pulled down, OBrien adds statements such as the land was mined and booby-trapped and you could die so quickly. The ominous environment is further described with the nights were cold... the monsoons were wet. OBrien then proceeds to mention how the plastic poncho meant to help the men is also what is used to carry Ted Lavender after being shot. As these elements combine with one another, the reader is immer sed in the hostile environment that wasShow MoreRelatedFlash Fiction Analysis790 Words   |  4 PagesThe editors of â€Å"Flash Fiction† asked themselves the question, â€Å"How short can a story be and still truly be a story?† (11). With this in mind, they settled on a maximum word count of 750, with a minimum of 250. They debated keeping it as â€Å"one story to a page, just a little book of little stories,† but soon realized that, without the turn of a page during a story, the reader is easily bored (13). Instead, they allowed the stories to begin and end naturally in the book’s layout. â€Å"Pumpkins† is aRead MorePulp Fiction Film Analysis1134 Words   |  5 Pages Pulp Fiction is a black comedy crime film written and directed Quentin Tarantino (1994). 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The Architecture Of Modern Greek Architecture Essay

All through history, there have been a few huge structural developments. The last, and maybe most continuing development is that of Classic Greece. Despite the fact that for a considerable length of time, the design of old Greece has been respected, copied, and recreated, its beginnings are to some degree shocking to one unfamiliar with the history of the region. It is imperative to comprehend the history and mechanics of Classic Greek engineering with a specific end goal to completely value its frame, capacity, and excellence. â€Å"Ancient Greek architects strove for the precision and excellence of workmanship that are the hallmarks of Greek art in general. The formulas they invented as early as the sixth century B.C. have influenced the architecture of the past two millennia† (metmuseum.org). This paper will cover the essential types of Greek design and the reasoning behind the important architectural concepts that shaped the society through their Greek politics, beliefs an d their constructive orders. One of the numerous sorts of Greek building structures was Sacred Architecture. The Greeks imagined their divine beings in human frame, as human representations of the powers and components of the common world. These divine beings and goddesses were worshiped with penances made at an outside sacrificial table. At numerous asylums, the sacrificial stone was much more established than the sanctuary, and a few havens had just a holy place. The sanctuary composed basicallyShow MoreRelatedClassical Greek Architecture On Modern Architecture959 Words   |  4 PagesClassical Greek Architecture in Carlisle The influence of Classical Greek Architecture on modern architecture is evident all over Pennsylvania. 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Marketing Opportunities free essay sample

Profile BBQfun is one of Queenslands specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle itmes to Queensland consumers since 2009. BBQfun’s product range is primarily focussed on barbeques and outdoor lifestyle products, incorporating both local and important goods. BBQfun operates two store in Queensland, one in Brisbane and one at the Gold Coast. BBQfun provides to customer great value products, excellent customer service, continuously improvement and innovation and is trusted by more than 10,000 customers in Queensland. Situation analysis The retail market changed over the last few years, it became more competitive than ever before. Therefore consumer buying patters changed as well. BBQfun increased they market share until 2010 steadily to $10m. Since 2010, sales dropped dramatically because of changes in the retail market, technology and changed consumer behavior. BBQfun has moderate pricing, extensive and high-quality product range, excellent customer service and offer three year product guarantees as only one in the market. BBQfun has identify the basic market need is for quality, fashionable and unique outdoor lifestyle items. Market characteristics Queensland has a population growth of 5% (2. 5% in 2012 ABS) annual. New homes buyer and renovated houses growing steadily from a base of 50,000 per year. Unfortunately the low unemployment rate of 4,7% grow to 5. 4% in 2012 in Queensland. Therefore Queensland has now the second highest rate in Australia. BBQfun is targeting the geographic area of Brisbane with a total population of 2m people and also the direct area with a radius of 30km around the store. The aimed total targeted population is estimated at 450,000 people. Typical customer are males and females, age between 20 and 50 years. Amongst them is a high number of young professionals who working in the CBD of Brisbane and having completed under-graduated or post-graduated studies. The average disposable income is over $70k. Market needs BBQfun has identify the basic market need is for quality, fashionable and unique outdoor lifestlye items. Customer requirements Consumers like to have a wide range of different products and options. The store should be easily access-able with a minimal inconvenience for the customer. BBQfun has a great reputation for customer service which is always valued by consumers within this market. Consumer asking for price transparency to compare with competitors and payment plans. Products with warranty increasing consumer popularity. Market trends The trends in the market leads to quality, uniqueness and wider selection. Consumers who are in search for high quality items learn to appreciate value over price. Consumers like to have a vast selection or high diversity of products with varying price ranges. They are also looking for specialistic products which stand-out from the mass-productive crowd. Market Growth In 2009 the national outdoor lifestyle market reached 3 million dollars with an estimated growth of at least 6% over the next few years. Research demonstrates that consumers will be having a greater disposable income within the mere future with the assumption that on average two persons will be living under the same household. The economic forecast also states that interest rates will stay steady and will have no effect on disposable income. There is also an increasing popularity of T. V lifestyle programs which provides free-marketing to BBQfun. The market trend also shows that consumers are interested in high quality imports that remain affordable. Market Competition There are three major existing national competitors: The Yard, BBQ’s R Us and Outdoorz. The Yard is only become a threat to BBQfun if the business decision to enter the e-commerce market. Advantageously, The Yard does not trade in Queensland and currently has no marketing promotional actions. All of their products are good quality, Australian-made but highly priced. BBQ’s R Us is definitely a threat competitor who has a broad range of outdoor lifestyle products. Their main focus is on cheap imports and on already established markets. They have a strong replacement segment which is highly valued by consumers. However, their trading is mainly based in Adelaide and Melbourne which assist our market-share in Brisbane. BBQ’s R US are considering on entering the e-commerce market. Outdoorz has Australian-made outdoor lifestyle product with good value prices making them highly competitive to BBQfun. They have a few stores situated in every major city and the quality of their products range from low to medium. Alike BBQ’s R Us, Outdoorz has a strong focus on their replacement segment. They are gaining market strength in Brisbane and have a large advertising budget. If Outdoorz considers e-commerce marketing strategies, they will become a major threat out of the three. BBQfun’s local competition are mainly independent retailers. Our local competitors have products ranges that varied according to the owner’s preferences. They mostly sell Australian manufactured goods with an average item sale of $250/piece. All these independent retailers have a market share of 48% and a growing rate of 8% per year. Situation analysis summary BBQfun trades on a highly competitive growing market. Competitors fighting hard for every single market share. BBQfun is in a fortune situation to enter a niche market with only a few competitors and has also great potential to expand national wide. BBQfun has created an outdoor lifestyle range which is differentiated and superior to competitors. They offering a high quality range of products which costumer can see and test in stores. BBQfun offered to customer some great deals such as flexible payment plans, three year guarantee which is unique in the market, broadest range of products in the market, expert and friendly customer service and the most remarkable services that are better than anybody else. The marketing strategy will show how BBQfun can take advantage of this situation and increase significant they market share. Marketing strategy The advertising budget is $180k for the year 2012. The marketing campaign will mainly focus on print advertising such as magazines, direct mails and local newspaper. It is also consider a radio advertisement. Previous years showing a high increase of sales after publishing articles in the BrisNews magazine. That will be consider as the most successful strategy. The aim of the marketing strategy is to increase the loyalty customer from 10,000 to 16,000 and to establish a brand recognising in Queensland so that two out three people recognise BBQfun. BBQfun like to increase they growth rate at at least 10% within the next year and continuously growing the gross profit margin. Target market The target market is divided in three segments: new builds, renovations and replacements. A customer survey shows that BBQfun most loyal costumers are new builds. These group present 30% out of all costumers. All three segments groups are willing to buy online and pay for delivery. New builds are service, quality and price focus as well as loving to buy Australian made. They are loyal reader of the BrisNews magazine. Renovator usually living in other parts of the country and for them is service and quality the more important than price. Those consumer are loyal to print and online version of the Aspire Outdoor magazine. Replacement costumer are different. they love to support australian jobs and looking for good quality as well. Costumer service is not so important than price. These group are reader from BrisNews magazine as well. Marketing mix BBQfun pricing strategy is comparable prices for comparable quality. The value and quality are more important than the price but this will be backed up with a three year guarantee. BBQfun has two stores in Queensland which can be easily access and has large car parking arrangements. The most successful campaign will be ads and insert in the BrisNews, this along will reach 40% of loyal costumer, as well as informal articles and reviews. In-store promotion will take place and competitions with prizes to exotic destinations. BBQfun philosophy is ‘customer is king’ whatever needs to be done to make the customer happy must occur. This creates a loyal costumer base and those costumer are happy to recommend BBQfun to friends. Marketing strategy summary The aim is to build such a good reputation and brand awareness that BBQfun will be position as the premier outdoor lifestyle store in Queensland within five years. The marketing strategy to reach that aim is to first create customer awareness regarding their services offered, develop that customer base and building costumer loyalty and referrals. The message BBQfun will communicate is that BBQfun offers the widest, most exotic, easy access outdoor lifestyle products in Brisbane. Marketing methods: direct mail, ads and inserts in BrisNew magazine and flyers in the letterbox. The marketing mix will send messages to consumers about the excellent high quality products with a three year guaranty which is unique. It’s necessary to let consumer know the stores are easily accessible and there are lots of car parking available. This will happen through ads, inserts and article in BrisNews magazine, following the BBQfun philosophy ‘customer is king’. Potential new markets Export markets One of the first questions is to ask which country or countries do BBQfun export to first? Should BBQfun start with the USA, being the largest of the English speaking, common law based countries? Or perhaps the UK, because BBQfun is familiar with the culture and the customer? Or maybe BBQfun should capitalise on the Chinese opportunity, because it’s the highest growth market? The selection of BBQfun’s first export market needs to be based on a well crafted pre-export plan and a carefully developed set of criteria. It needs to include a delicate balance surveying multiple initial market opportunities against BBQfun current level of resources, experience, and desired short and long-term business goals. Only then can BBQfun commence the culling process that enhance the business into the handful of optimal markets BBQfun can consider initially exporting to. No company can expected to ace their first attempt in exporting to a new market. Consequences of  failing in a market can be damaging both short-term and long-term. Short-term consequences are better known, such as the waste of resources and time, opportunity cost, and cash-flow. In particular, is the flow-on damage these consequences can cause to your domestic business in the form of distraction and cash drain, and the general apathy that can then develop towards establishing new export markets going forward. But it is the long-term consequences that are lesser known and under appreciated, in particular for companies who are trying to build a sustainable and valuable brand or reputation, with the view to selling their brand or company down the line. One is the penalty in valuation BBQfun may incur when the time comes to  sell your brand or services. Large acquirers, in particular multinationals who have a presence in several of your target export markets, may not pay BBQfun the same value for an unsuccessful export market that they may pay you for your booming domestic one. The following are just some of the benefits of exporting: depending upon BBQfun export strategy BBQfun may have access to overseas capital to fund your business growth in addition to the benefits of greater volume exporting to the ‘other’ hemisphere can greatly assist to smooth out the normal peaks and troughs of supplying the domestic market there maybe ‘residual markets’ overseas for products and services that are in decline in the domestic market The mere process of overcoming the numerous hurdles of exporting can sharpen BBQfun’s commercial acumen and improve your business sustainability. Maximise exporting benefits BBQfun domestic business operations can also derive significant benefit from developing overseas markets as follow: Exposing BBQfun products/services to overseas competition forces BBQfun to compare they product offering and in so doing BBQfun may enhance they product or service to be more competitive. This can assist BBQfun competitive edge in their domestic market by either increasing market-share or improving margin—or in preventing overseas competitors competing in their market. As BBQfun’s product may need to be enhanced to market overseas—so may they marketing message and materials. Different markets require information presented in different ways (in addition to using new languages). The information gained this way can provide a reach stream of innovative introductions into BBQfun’s domestic market. To successfully access export markets may require changes to internal systems and processes—all of which can/should be used to enhance service delivery in the domestic market. Typically expanding into export markets requires bringing additional skills into the business and this can be achieved through training, hiring qualifies staff or outsourcing support. Is BBQfun export ready? Notwithstanding the above developing overseas markets is not for the fainthearted—penetrating new markets with different languages, cultures and currencies requires time, skills, concerted effort and cash (working capital). If done incorrectly chasing export markets can potentially negatively impact the domestic business. The first step is to evaluate your readiness for export. To address this question you must answer the questions: Does BBQfun has or can get access to appropriate skills? Does BBQfun has the capacity now (product or service delivery) to service export markets? Is that capacity scalable, what are the limitations? Will developing export markets draw resources, skills, money and capacity? Typically export markets involve a longer payment cycle and a reduced margin plus volumes can be significant. Can BBQfun fund this additional working capital or can it source the appropriate funds? Has BBQfun researched target markets in depth and been able to identify how the value proposition of they product or service differs from local and other international competition? BBQfun has great potential to expand to foreign markets. Marketing opportunities Business development strategies seek to match marketing opportunities to the organisations resources (what it can do) and its objectives (what management wants to do). It is useful to have a framework for thinking about the broad kinds of marketing opportunities we seek to find. The Ansoff’s model is one of the best tools for organisations to develop market and product expansion strategies. [pic] All organisations must find new attractive marketing opportunities to grow. But the challenge lies in determining which marketing opportunity offers the most long-term success. Marketing mix Product New products have been introduced and some discontinued. BBQfun offered australian made and imported products with the focus of australian made. This is a positive balances on current demands of customer. This means customers getting a wider range of different products and they can decide on quality and price. Price Price is an important part of a retail marketing mix. If BBQfun’s customers cannot afford the products, they are unlikely to frequent your store. Most of the products in BBQfun’s store should be in a comfortable range for their target audience base. To get this information, BBQfun will need to perform an audience analysis to get an idea of median income and spending power. To create a sense of desire and to give an option for a splurge, BBQfun can also sell some itmes that are priced just out of your target customer’s normal price range. Place In retail, the design of the store and the way BBQfun present their products is an important part of the marketing mix. The display should fit BBQfun image so that customers encounter a cohesive experience. In a high-end retailer, products are often placed father apart to create a sense of scarcity and exclusivity; in a computer store, display models are set at waist height to allow testing. Placement can help bring certain products to attention and promote itmes BBQfun want to sell more of. Promotion Promotion is the most recognisable part of the marketing mix. It involves all of the marketing activities BBQfun does to let their customers know about the products they offer. For a retail outlet, BBQfun might advertise in newspapers and on the radio, start a social marketing campaign, use marketing emails, hand out flyers or plan grand-opening events. BBQfun promotional campaigns should be targeted to they customer base. Choose publications that they read, stations they listen to or watch, and copy or graphic design that will resonate with them. ecommerce Australia’s bricks and mortar retailers have been doing it tough of late. But then, it is getting hard to remember a time when they werent. But while news reports are filled with stories of companies such as Borders, Blockbuster and Premier Retail closing stores, many of Australias online retailers are going from strength to strength. But with competitors just a click away, they also know that staying ahead of the game in online retail is a never-ending race. Different research showed that three quarters of Australias online retailers planned to increase their investment in technology in the following year, spending more on core systems, mobile solutions, back office integration, and multi-channel retail strategies. Which ultimately should benefit consumers in terms of range and service. Business-to-Business marketing B2B marketing is about meeting the needs of other businesses, though ultimately the demand for the products made by these businesses is likely to be driven by consumers in their homes. Put very simply, business-to-business marketing is the marketing of goods and services to businesses in order to keep those companies operating. The biggest differences between business-to-business and business-to-consumer marketing are the types of goods and services being marketed and the types of entities the goods and services are being to marketed to. B2B marketers promote goods and services that will help other companies run. Some of the things businesses produce for other businesses include equipment, components, raw material, processing services and supplies. In addition, because B2B marketers target only other companies, they have a significantly more targeted market than business-to-consumer marketers. Even when marketing very specific products for a fairly small subset of individuals, the latter type of marketer has a far larger audience than the former. Many B2B marketing is driven by costumer demand. If there are no consumer to purchase a product, there is no reason for a business to exist in order to make it. If that business does not exist, it will obviously not need the products and services offered by another business. Also, the goals of businesses and consumers are often the same. When choosing a company for goods and services, most consumers and businesses will make a decision based upon price, quality, delivery time and their history with the business. Other considerations might be the availability of the product or service and the quality of customer service if something goes wrong. B2B marketing is currently one of the fastest-growing areas of marketing. As technology brings more businesses together, companies are beginning to court each other far more aggressively. And as technology makes the world a smaller place, it becomes more important for marketing and sales professionals to understand and implement the principles of B2B marketing. Direct marketing Direct marketing is a channel-agnostic form of advertising that allows businesses to communicate straight to the customer, with advertising techniques that can include text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data, and accountability. Characteristics that distinguish direct marketing are: Marketing messages are addressed directly to the customer. Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and postal addresses. Direct marketing seeks to drive a specific call to action. For example, an advertisement may ask the prospect to call a free phone number or click on a link to a website. Direct marketing emphasizes trackable, measurable responses from customers — regardless of medium. Direct marketing is practiced by businesses of all sizes. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organisation’s bottom line. Direct marketing is attractive to many marketers because its positive results can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to 10% direct responses. This metric is known as the ‘response rate’ and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a customer. Marketing opportunities summary and recommendations Direct marketing campaign Because of a limited marketing budget it is recommended to continue the already successful direct marketing campaign. BBQfun can prove a dramatic increase of sales immediately after articles in BrisNews were published. BBQfun might think about to do the same for the Gold Coast store surrounding area. It is also important to continue with targeting the locals living around the stores with direct mail, flyers and local advertising. The advantages for BBQfun using direct marketing are clear: Direct measurement of success: sending 1000 mails, response is 200 = 20% direct response, sending emails, BBQfun can monitor open rates and click rates. BBQfun can use this through offering specials to consumer. Measuring results by product line, use historical data. If BBQfun usually sell 1,000 units of a particular product a month, and during the campaign response period they sell 1,050, BBQfun has an indication of effectiveness. (When using historical data, be sure to take seasonal variations in sales activity into consideration. ) Specific targeting: directly sending information to individuals, BBQfun can specifically target the demographic they wish to reach. This can enhance response rates as the information is relevant to BBQfun. This also gives BBQfun the opportunity to personalise each interaction, such as addressing emails with the name of the customer or individual. Cheap and quick production: depending on which form of direct marketing you select to use, it is generally cheap and quick to produce. Email campaigns, for example, have little cost, do not take much time to create and are delivered to people’s inboxes instantaneously. Potential to build list of potential or existing customers: if BBQfun regularly engage with potential or existing customers, they can build a database of contacts for future use. This makes targeting even easier for future marketing campaigns, giving BBQfun a pool of prospects to market to. The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed (e. g. , 1,000) and dividing it by the number of responses (people visiting the unique website page). Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign. e-commerce campaign We are living in the Information age. Internet has changed our lives and these changes are irreversible. The more people get on to internet and search for information, the more opportunities begin to develop for e commerce. There is no choice for BBQfun but to get on to the e-commerce way. Advantages of e-commerce: Internet being a world wide web, opens up the world as a market to the businesses. Businesses can reach out to millions of customers in an instant which is not possible in any conventional mode of marketing. One of the most significant advantages that e- commerce offers is the cost. The cost of marketing online across the globe is minuscule when compared to the actual cost of marketing in the conventional ways. The cost per transaction works out to be very cheap. E-commerce promotes paperless offices and processes thus contributing to savings in terms of resources too. And also looking at e-commerce from a marketing perspective brings the product or the service closer to the customer. It enables the customer to view, read, download and experience the product. The other significant difference from conventional marketing is that the online marketing enables the marketing company to customise its sales pitch or product offering to the customer. As against the conventional modes which target consumers and markets at large, with internet marketing and E Commerce it is possible to target every single individual making it more personalised and customised offer. Ways BBQfun can measure the success of they e-commerce site: Number of orders processed through the site: this is an simple metric to measure on a weekly or monthly basis. Plot the results on a graph and it is easy to see how orders flow through the site and how quickly they e-commerce presence is growing. Number of customers using the site: measuring how many people have registered to use or are using an e-commerce site demonstrates adoption of the channel and the credibility and usability of a site. This metric is a critical e-commerce measure for a brand new site or for a company expanding into the world of e-commerce for the first time. Average cart total: analyzing the average cart totals and whether the totals are trending up or down will help BBQfun qualify the success of their site merchandising and promotional efforts. When average cart totals spike, BBQfun can figure out why so that you can repeat a successful promotion in the future. Cart abandonment rate: the number of carts that are abandoned on the site is a clear indicator of how the site is performing. Taking a closer look at exactly when customers bail out will tell BBQfun where the problem is and keeping tabs on abandonment rate will help BBQfun fix issues before they become major problems. Percentage of total revenue: when looking at the total revenue, what percentage is attributed to e-commerce? Measuring this percentage periodically will give BBQfun a sense of they overall adoption rate and the success of the site. These and many more advantages make obvious BBQfun sense for to market their products and services online. Both marketing strategies will increase the sales figures and the market share, grow the business, strength the reputation of BBQfun and give BBQfun the opportunity to expand to national and international markets as well and everything with a low budget. Sales prediction Least squares method Year |Sales (y) |Coded time (x) |XY |X2 | |2012 |11,000,000 |1 |11,000,000 |1 | |2013 |12,000,000 |2 |24,000,000 |4 | |2014 |15,000,000 |3 |45,000,000 |9 | |2015 | | | | | |Total ? |38,000,000 |6 |80,000,000 |14 | |Mean xy |12,666,667 |3 | |4. 67 | | b = 80,000,000 ( 3 x 3 x 12,666,667 ) = ( 80,000,000 114,000,003 ) 14 ( 3 x 4. 67 ) = (14 14. 01 ) b = 34,000,003 0. 01 b = 3,400,000,300 a = 12,666,667 ( 3,400,000,300 x 3 ) = 12,666,667 10,200,000,900 = 10,187,334,233 y = a + bx Sales prediction for 2015 is $ Apply marketing opportunities to BBQfun E-commerce marketing Entering the e-commerce market is essential because of the change with technological advancements where most organisations and businesses are deciding to follow the trend. E-commerce marketing will help expand BBQfun to sell products internationally and nationally and make new markets and target audiences discoverable. This will result in financial growth with new sales and consumers. BBQfun already has existing storage places therefore are logistically prepared to enter the e-commerce market. BBQfun stock regulations could be managed in the future in respect to sales and marketing research. E-commerce strategies will help with discovering new markets and new target audiences. There are no real costs involved where delivery can be paid for and managed by the company. However, website design, management and IT solutions will have some cost. The website design will need to incorporate yellow colours or bright summer-time themes. Yellow itself is a neutral colour that will appeal to both our male and female consumers. The website needs to be written concisely and in easy terms. After successfully applying e-commerce marketing strategies the next step is to cover B2B marketing in order to achieve brand recognition and increase sales. B2B and e-commerce marketing strategies both align with BBQfun’s business strategies and therefore assist the company in reaching aims. Direct marketing BBQfun already has implemented a direct market strategies through direct mail and local adversing in the BrisNews magazine. Most successful campaign was getting articles written in the BrisNews magazine where BBQfun experienced immediate sales after the articles were published. BBQfun should build on this strategy further by trying to get more publications with popular outdoor lifestyle related magazines in printed and online formats. Where these publications need to be highly tailored to the target audience. Expansion in the direct mailing program to a national level will expand the business further and increase customer loyalty and reputation. There is low cost involvement in expanding the direct marketing segment where distribution, flyer/advertisement design and article placements will increase subtly. All flyers, mail and online material will need to aligned with the corporate design. The corporate design apparent in direct mailing will present a young, refreshing, exotic lifestyle to appeals to our target audience. All suggested strategies applied to BBQfun will lead the company to be a strong/healthy growing business and national and international recognized.

Legalization of the Same Sex Marriage in California

Same sex marriage in California has taken a different route as compared to the other states in America. With effect from June 2008, the state allowed and licensed same sex marriages, being the second state to take that step. The rationale behind this as indicated by a ruling made by the Supreme Court was founded on the need for protection and respect to decisions made by the citizens, in this case those who practice homosexuality.Advertising We will write a custom research paper sample on Legalization of the Same Sex Marriage in California specifically for you for only $16.05 $11/page Learn More This ban was however declared unconstitutional by the federal court in 2010, a decision that was granted full support by the United States court of appeal in 2012 (University of California, 2010). From this therefore, same sex marriages in California are being governed from three perspectives which are the law, Prop8 and the Supreme Court. The perspective of the law, according to the federal court in California, indicates that the ban on same sex marriages is unlawful and against the constitution since it violates the human rights dignity of a section of the society. The Californian parliament voted in support of same sex marriages, making it the first state to take such an action. This was however met with great controversy especially from the religious communities, most of which claimed that this was a defilement to the sanctity of marriage. They alleged that these kinds of marriages created an environment that is not fit for the healthy development of children. This controversy is what led to the development of Proposition 8, an amendment that was taken to the polls in 2008 (Head, 2009). Proposition 8, which is motion supporting a ban on same sex marriage, was passed in 2008 by way of vote, since the proposition to ban same sex marriage got more than 50 percent of the votes. This was however opposed by the court indicating that it denied the rights of the minority for no reason. They indicated that the law proposing the ban on same sex marriage had no legal ground but was only aimed at denying the gay couples the rights associated with legal and registered marriages (National Conference of State Legislature, 2008). The argument of the judge who supported this ban was that the society needed children to be raised in heterosexual families for healthy growth. Five months before passing prop 8, same sex marriages had been legalized by the Supreme Court and this led to the bending of some laws which previously limited the definition of marriage to the union between man and woman (National conference of state legislatures, 2008).Advertising Looking for research paper on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Prop 8 was the first constitutional amendment of its kind and this explains why it was subject to a lot of controversy. This was opposed by the gay commun ity who alleged that it required an approval of 2/3 of the legislative votes before being brought out in the public for the polls, a condition that was not adhered to. The Supreme Court of California maintains that the ban on same sex marriages is unethical since every person is at liberty to make their own decisions as long as they do not interfere with other people’s freedom, a ruling made in 2012. This court denounced the prop 8 ban, comparing this ban to racial or gender discriminations, which were highly condemned. It stated that this ruling failed to provide a reasonable ground for the denial of these so called human rights. (University of California, 2010). Still in the opposition of the ban, the Supreme Court went ahead to claim same sex marriages did not in any way affect the upbringing of children. Still in this regard the judges of the Supreme Court required that federal state of California to revise rules related to the ban of same sex marriages. In this regard, t he California university law publication article Sexuality gender law: Assessing the field, envisioning the future: symposium (2010) indicates that a family does not necessarily constitute woman and man, but any two people with a mutual consent to live together as husband and wife. From this ruling it is clear that the Supreme Court supports same sex marriages and requires that any law that stands in the way of this should be repealed so that to give them privileges similar to those of their heterosexual counterparts (Leff, 2012). Conclusion In conclusion, the position of same sex marriages in California seems to be a great controversy to date. The gay citizens are few but with the backup they get from the legal body, they stand a chance to win in the debate. In the 2-1 ruling, it would have been argued that the sitting judge at that time was supporting his own interest owing to his sexual nature.Advertising We will write a custom research paper sample on Legalization of the Same Sex Marriage in California specifically for you for only $16.05 $11/page Learn More This allegation was however proved wrong when the judge who succeeded him maintained the same position (CNN US, 2008). They simply believe it is against human rights to ban same sex marriages. Therefore Prop8 appears to be losing its stand since it is discredited for lack of sufficient basis for the claims. References CNN US. (2008). California ban on same sex marriage struck down. Sexual orientation. Web. Head, T. (2009). Reason to support Gay marriage and oppose the Federal Marriage Amendments. Civil Liberties. Web. Leff, L. (2012). Prop 8, California’s same-sex marriage Ban, Declared unconstitutional. Web. National Conference of state legislatures. (2008). Defining marriage: Defense of marriage Acts and same Sex Marriage laws. Web. University of California. (2010). Sexuality gender law: Assessing the field, envisioning the future: symposium. Ucla Law Review, 5 7 (5), 1129-1544. This research paper on Legalization of the Same Sex Marriage in California was written and submitted by user Rihanna Key to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Urbanization and Environment

Introduction Urbanization is the process in which â€Å"an increasing proportion of an entire population lives in cities and the suburbs of cities† (Wagner 24). Urbanization is considered to be one of the major outcomes of industrialization. The process of industrialization led to the use of inanimate sources of energy and new tools for production in the pre-modern world economy. Consequently, there were surpluses in the agricultural and industrial sectors of the world economy.Advertising We will write a custom research paper sample on Urbanization and Environment specifically for you for only $16.05 $11/page Learn More The producers had to look for markets to sell their surplus produce. This led to the development of marketplaces and small urban areas which eventually became centers of commerce and industrial production (Wagner 27). In this regard, urbanization can be described as the increase in human population in discrete areas, thereby causin g a change in land use in favor of residential, commercial and industrial purposes. According to Warren, nearly half of the world population lived in urban areas in 2008 (105-106). Moreover, 70% of the world population is expected to live in urban areas by the year 2050 (Warren 105-106). In the last three decades, cities and towns have become the main habitats of mankind due to social and economic changes. Even though urban centers cover less than 5% of the total land area on earth, they have significant ecological footprint (Malik and Grohmann 78). This implies that any form of uncontrolled urbanization can have severe environmental effects. The rapid exhaustion of the world’s natural resources is mainly attributed to urban development. Thus, sustainable urbanization can only be achieved if the environmental effects of urban developed are reduced. It is against this backdrop that this paper discuses the approaches that can be used to achieve urban development with minimal ha rmful effects on the environment. Causes of Urbanization Before embarking on an in-depth discussion of how urbanization can be achieved in an eco-friendly manner, a brief explanation of its causes and effects is in order. By clearly understanding the causes of urbanization, city planners and environmentalist can formulate appropriate policies to alleviate the negative effects of urban development. In this regard, the following factors are the main causes of urbanization. First, urbanization takes place as individuals, business entities and governmental organizations attempt to reduce the time and the financial resources that are spent in order to access basic services (Malik and Grohmann 53). Most governments often promote the development of urban centers in order to enable their citizens to access basic services such as education and healthcare. Similarly, business organizations often provide services such as banking, transportation and consultancy in urban areas. Providing these s ervices in urban centers is often cheaper than providing them in rural areas. This is because the consumers of these services are usually located in one area in the urban centers. Thus, reaching them is easier and cheaper.Advertising Looking for research paper on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Second, urbanization normally takes place as people migrate to cities and towns in search of economic opportunities. In most countries, the rural populations often relocate to cities in order to improve their socio-economic conditions. Most businesses that create well paying jobs are often located in urban centers. Similarly, research and development centers are usually located in large urban areas where electricity, transport infrastructure, security and water are available. Thus, cities and towns tend to have more job opportunities than rural areas (Malik and Grohmann 54). In this context, job seekers often migr ate from the rural areas to the urban centers in order to find better jobs. In emerging economies, people normally relocate to urban centers in order to start or to improve their businesses. The rationale of this move is that the demand for commodities and consumer goods is always higher in urban centers than in rural areas. Consequently, conducting business in urban centers is more profitable than in rural areas. Third, urbanization occurs due to rapid population growth in the rural areas. In the last decade, improved healthcare and nutrition has led to high fertility rates, especially, in the least developed countries. As a result, most developing countries lack adequate land in their rural areas to support agriculture or food production. Consequently, agricultural communities have had to move to cities and towns with the aim of finding alternative economic activities (Wagner 64). In the twenty first century, modern governments have focused on constructing new cities in order to p romote efficient use of the available land. Concisely, cities cover a small land area; however, they can accommodate thousands of people. In this regard, relocating rural populations to cities enables governments to access adequate land in their rural areas for food production. Finally, urban centers are administrative units through which governments serve their citizens (Wagner 72). Most cities in Africa and Asia began as administrative units which acted as the local headquarters of their colonial masters. After gaining independence, most African and Asian countries focused on providing administrative services such as security and registration of persons in urban centers. This system can still be seen in the contemporary society. Nearly every country in the world has a capital city which is essentially the headquarters of its government.Advertising We will write a custom research paper sample on Urbanization and Environment specifically for you for only $16.05 $11/pa ge Learn More Environmental Effects of Urbanization Cities and towns contribute over 70% of the greenhouse gases that are emitted in various parts of the world (Williams 217-232). Human activities such as manufacturing goods have significantly increased air pollution through the emission of greenhouse gases. This problem has been exacerbated by the fact that water bodies and vegetation in most cities have lost their capacity to absorb the greenhouse gases. The environmental problems in urban areas have been on the rise due to the increased use of non-renewable sources of fuel for industrial production and transportation. Affluence and consumerism have led to a high demand for consumer products across the globe, thereby increasing environmental pressures (Williams 217-232). In least developed countries, cities are characterized by uncontrolled development and rapid population growth. Consequently, the demand for housing and consumer goods has tremendously increased in these countries. Construction of new houses often leads to the destruction of the vegetation which is expected to absorb the greenhouse gases. These gases are responsible for the climate changes that have been witnessed in different parts of the world. For example, natural calamities such as floods and landslides regularly occur in most cities. Apart from air pollution, most urban areas are characterized by high noise levels. The main sources of noise in these areas include aircrafts, industrial production and construction activities. The effects of high noise levels on city residents include sleep disturbance, stress, loss of hearing and increased anxiety. Energy consumption in urban areas is one of the major causes of heat islands. Heat islands occur due to the fact that the rate at which rural areas radiate heat into the atmosphere is at least twice as high as the rate in cities (Warren 105-106). Thus, cities are warmer than rural areas because they are associated with high energ y consumption and low heat radiation. The use of energy for purposes such as cooking, transportation and generation of electricity in urban areas is much higher than in rural areas. For example, the per capita consumption of coal in Chinese cities is at least three times more than the consumption in rural areas (Li, Liu and McKinnell 354-364). Heat islands usually trap atmospheric pollutants, thereby causing cloudiness and fog. It also causes high precipitation, thunderstorms and hailstorms in cities. Empirical studies show that city residents are increasingly becoming vulnerable to disasters such as floods and landslides due to climate change. Urban development also causes water pollution. Waste management is normally a serious challenge in large cities, especially, in the least developed countries. In these cities, untreated solid wastes are often disposed in dumpsites. Eventually, these wastes contaminate groundwater sources.Advertising Looking for research paper on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More In some cases, industrial wastes are discharged directly into water bodies such as rivers and lakes. These pollutants normally contaminate water, thereby causing the death of aquatic animals such as fish (Williams 217-232). The use of water from the contaminated water bodies often cause diseases such as diarrhea in cities. Finally, urban development usually interferes with the course of rivers and streams. Real estate developers prefer to construct houses along the coastline or river banks. These areas are attractive to most real estate developers due to their scenic features. However, urban developments in these areas usually lead to the destruction of riparian vegetation and alteration of stream channels (Suileman, Aguda and Farinde 213-216). For example, the construction of a dam to supply water in an urban area can alter the hydrology of a river and cause destruction to physical habitats. The environmental effects of urbanization are expected to increase if remedial measures are not taken at the right time. Urban Development and Environmental Conservation The discussion on the causes and the effects of urbanization reveals two facts. First, urbanization is a very important phenomenon in the contemporary world because it drives economic development. In a nutshell, urban areas are characterized with better living conditions and economic opportunities than rural areas. Second, urbanization is associated with severe environmental effects which threaten its sustainability. Consequently, city planners and environmentalists must formulate and implement policies that can facilitate sustainable urban development. In this regard, the following measures can be adopted in order to achieve sustainable urban development and to protect the environment. Land Use Planning Land use planning helps in determining present and future land use patterns in urban areas. The main role of land use planning is to facilitate sustainable consumption of environmental resources, developm ent of infrastructure and maintenance of public health and safety (Suileman, Aguda and Farinde 213-216). In this context, development of infrastructure refers to the construction of facilities such as roads, schools and hospitals, as well as, the process of creating jobs. Environmental resources include parks, watersheds, wetlands and rivers among others. Maintaining pubic health and safety involves taking measures that can help us to cope with the effects of natural disasters such as floods and tropical storms. Urban planners must give priority to the protection and sustainable exploitation of the available environmental resources. Protection of these resources must be given priority due to the following reasons. First, the process of developing infrastructure and ensuring public health and safety mainly depends on the quality and accessibility of the available natural resources. Second, long term damage to the natural environment has already occurred due to past land use decisions . Additionally, these effects are likely to increase in the future (Simonis 919-928). Finally, the implementation of undesirable land use decisions will lead to more environmental damages. The resulting imbalance in the ecosystem and loss of natural resources will pose a serious threat to human civilization. Environmental resources can be protected through the ‘how to’ and the ‘where to’ strategies. The use of these strategies is based on the premise that ecological vision must be incorporated in future development plans in order to achieve sustainable urbanization. The two strategies can be explained as follows. The ‘Where to’ Strategy This strategy is essentially a selection process that enables urban planners to choose the best land for development (Simonis 919-928). This process ensures that areas of ecological importance are protected from urban development. The areas of ecological importance are essentially the places where the environmen tal resources that support various ecosystems are found. The main objective of the ‘where to’ strategy is to enable urban planners, developers and governmental agencies to identify the important environmental resources that require protection from development (Simonis 919-928). The resources can be identified through the acquisition of knowledge about the environmental conditions of the areas in which urban development is expected to take place. A variety of ecosystems can be found in different urban areas. The land use decisions that are made in such areas determine the ability of various ecosystems to provide the goods and services that are needed by the human population. Thus, the need to acquire adequate information about the environmental resources in a place becomes apparent. Such information can help urban planners to make the right decisions in regard to land use and development. The environmental information should describe the topography, geology, vegetation a nd the wildlife of the area (Malik and Grohmann 235). In order to understand this information, a comprehensive environmental inventory must be created. This inventory is essentially a collection of data that highlights the attributes of the environmental resources that can be found in an area that is being considered for urban development. The information that is contained in this inventory must be taken into account when land use decisions are being made. For instance, real estate development or industrial operations must be prohibited in important areas such as watersheds. The ‘How to’ Strategy The ‘how to’ strategy is implemented after the ideal land for development has been identified. It helps planners and developers to identify the best approaches to urban development. The first step of this strategy is concerned with the identification of the measures that must be taken in order to protect essential environmental resources. The second step is concern ed with the identification of the â€Å"types of developments on the available land that respect ecological diversity, environmental security, economic viability, human creativity and the sense of community† (Simonis 919-928). In this stage, urban planners, developers and designers are expected to use different planning approaches and sustainability standards such as smart growth and new urbanism in order to achieve sustainable urbanization. Protecting Environmental Resources Environmental resources must be protected from development. The characteristics of the resources determine the measures that can be applied to protect them. Thus, development can be prohibited completely in some areas. However, controlled urban development can be allowed in some regions. Empirical studies indicate that a slope range of between 0.05 to 3% is suitable for any type of urban development (Malik and Grohmann 315). A slope range of between 20% and 25% is suitable for the construction of houses, whereas a slope range of between 4% and 5% is ideal for road construction (Malik and Grohmann 317). Generally, a piece of land whose slope exceeds 12 degrees should not be used for urban development. This is because such pieces of land have a high risk of soil erosion. Similarly, development should be prohibited on pieces of land that are made up of organic and clay soils due to the following reasons. First, clay soils are associated with drainage problems. Besides, rapid subsidence usually occurs in clay soils. These problems are attributed to the fact that clay soils usually shrink and swell when the soil moisture changes. Second, organic soils should not be used for development because they support various species of plants. According to Williams, water resources such as streams and lakes can be protected through buffer requirements (217-232). A buffer refers to a â€Å"transitional land between the natural resource and the land that is subject to development† (Williams 2 17-232). Generally, streams and wetlands can be adequately protected by a buffer of approximately 200 meters. However, areas that are prone to natural disasters such as floods should not be used for urban development. Similarly, areas that host endangered animal and plant species should not be used for urban development. Types of Development The demand for environmental resources is often influenced by the lifestyle factors of the human population. In this regard, individuals should adopt lifestyles that are in harmony with the environment. In a nutshell, individuals should be aware of the environmental implications of their choices of residential areas, energy sources and production technologies. According to Simonis, controlled development on environmentally sensitive areas should be based on an individual’s choice rather than regulation (919-928). This view is supported by Ogbonna, Amagabara and Ekere who assert that empowered and motivated communities are more likely to p rotect the environment than their regulated counterparts (71-88). Resource Use in Urban Areas Constructing compact cities whose infrastructure and facilities are well designed can help in reducing energy consumption by improving efficiency in transportation and production. The heat island effect is one of the major outcomes of high energy consumption in urban areas. There are several measures that can be used to control urban warming. Heat radiation in urban areas can be improved by changing the materials that are used to construct the roofs of buildings (Warren 105-106). In addition, radiation can be improved by changing the spatial arrangement of buildings. Changing the materials is cost effective since it can be used on existing buildings. For instance, changing the materials that were used to construct the roof a building can eliminate the cost of constructing a new building. Generally, existing roof materials should be replaced with those that have high reflectivity. Water cons umption in urban areas can be reduced through measures that encourage exploitation of alternative water sources and reduction of water pollution. For instance, peak urban runoff can be reduced by constructing water detention ponds. Warren asserts that water detention ponds are beneficial since they eliminate the need to re-engineer city drainage systems in order to manage flash floods (105-106). Moreover, the detention ponds prevent contaminated water from entering into water bodies such as lakes and rivers. A water detention pond with a large surface area can help in reducing the urban heat island effect through evaporation. Furthermore, the water in these ponds can be used for non-domestic purposes such as irrigating flower gardens in the urban areas. This leads to clean water conservation. Urban Development and Environmental Conservation Policies Sustainable urbanization must be based on effective policies that guide development and facilitate environmental conservation. In this regard, the government must collaborate with stakeholders such as developers, urban planners and city residents to formulate policies that guide urban development and conservation of the environment. These policies are likely to be accepted by all stakeholders if they are formulated through consultation and consensus building initiatives. Moreover, the pubic must be sensitized on the regulations that govern urbanization in order to enhance compliance with the existing laws. The policies should specify the type and the scope of the development projects that are allowed in specific areas. According to Warren, the type of development projects that are to be undertaken in an urban area must have the least harm on the existing ecological systems (105-106). In this regard, the choice of development projects should be informed by ethical considerations rather than pure economic rationality. Concisely, residential, commercial and industrial developments in urban areas must be regulated thro ugh policies that facilitate environmental conservation or protection. Urban development policies must be used in conjunction with environmental conservation policies. The main objective of environmental protection policies is to control the behaviors that contribute to pollution and destruction of natural resources. Empirical studies indicate that nearly all governments have laws that promote or encourage environmental conservation. However, most of these policies or regulations have failed to achieve their objectives. This failure is attributed to factors such as poor enforcement, loopholes in the environmental laws, ineffective judicial systems and corruption. In some cases, the high cost of monitoring the activities of urban development agencies discourages the governments from enforcing conservation laws (Sexena, Srivastava and Samaddar 308-323). In response to this failure, Warren argues that conservation laws or policies should be based on the market system rather than govern ment intervention (105-106). This means that the market system should give urban developers the incentive to undertake environment-friendly projects. Moreover, protecting the environment should not compromise urban development. Thus, environmental regulation should be based on the principle that â€Å"polluters pay expenses, while cleaners make a profit† (Sexena, Srivastava and Samaddar 308-323). In this context, developers, producers and city residents are considered to be the polluters whose activities result into undesirable environmental outcomes. The cleaners, on the other hand, are the companies that are responsible for cleaning the environment in order to restore it to its pre-pollution condition. The developers demand cleaning services such as the disposal of the debris which are produced at construction sites or treatment of industrial waste. The pollution purification services are supplied by the cleaners. The price paid by the polluters for the cleaning services is proportional to the amount of emission or waste that is released into the ambient environment. Consequently, the market forces of demand and supply will help in setting the optimum price and level of pollution. In this case, the polluters will have the incentive to minimize pollution in order to reduce their expenditure on cleaning services. In some cases, the polluters are given the option of either cleaning the environment or paying the tax equivalent. According to Wagner, pollution can be reduced significantly through these market based interventions (79). This premise is based on the fact that market based interventions give polluters the incentive to invest in technologies that promote efficiency and reduce pollution. Additionally, implementing them requires little intervention by the government. Thus, their implementation is cheap and easy. Recent studies show that solid waste in urban areas can be reduced by privatizing environment-related industries. Such industries are mad e up of companies that engage in garbage disposal and treatment of solid wastes. Privatization helps in improving the efficiency and productivity of these companies. In developing countries where local governments and municipal authorities lack the capital to clean the environment, private companies should be allowed to provide the cleaning services (Ogbonna, Amagabara and Ekere 71-88). Similarly, promoting foreign direct investments in the environment-related industries can facilitate improved waste management in developing countries. For instance, multinational companies that focus on energy production can transform the solid wastes into electricity. In this case, the benefit will be two fold. First, the country will benefit from a clean and reliable supply of energy. Second, the solid wastes will be eliminated in a cost effective manner. The Role of Technology Sustainable urban development can be achieved through efficient technologies. In particular, the technologies used in con struction, transportation and production must focus on efficient use of the available resources (Keirstead 6-19). Similarly, they must focus on reducing reliance on non-renewable energy sources such as oil (Song, Wang and Jie 5-14). In this regard, there should be a shift from the use of oil propelled cars to hybrid and electric cars. Additionally, efficient trains should be used in order to reduce pollution in major cities. Advanced construction technologies should be used to build high-rise apartments in order to reduce the pressure on the land that is available for development. Furthermore, destruction of vegetation and physical habitats can be reduced by replacing bungalows with high-rise apartments. Food consumption in urban areas tends to be higher than in rural areas. Consequently, most countries have adopted a mechanized agricultural production system in rural areas in order to meet the demand for food in their urban centers. Even though mechanization has tremendously improv ed food production, it has also created new challenges in the urban areas. This is because mechanized agriculture often exacerbates the problem of unemployment in the rural areas. The surplus labor often migrates to the urban areas in order to find alternative economic activities (Malik and Grohmann 211). This form of uncontrolled rural-urban migration is one of the major causes of informal settlements in cities and towns. This problem can be addressed by promoting labor-intensive farming and food production in the rural areas (Simonis 919-928). This policy is likely to be effective in overpopulated countries such as China and India where availability of cheap labor can facilitate high food production. Improving food production in the countryside through labor-intensive agriculture has two benefits. First, there will be adequate food for both the urban and the rural populations. Second, the quality of life will improve in the countryside. The resulting reduction in rural-urban migra tion will slow the rate of urbanization and its negative effects on the environment. Conclusion Urbanization is the process through which an increasing number of a country’s citizens relocate to urban areas such as cities and towns. Urbanization has significantly increased in the last three decades due to rapid industrialization in the contemporary world economy. Generally, individuals relocate to urban areas in order to improve their standards of living. Furthermore, urban areas have become centers of commerce, industrial production and innovation (Malik and Grohmann 114). Most governments provide their administrative services in urban areas in order to reduce costs. Despite these benefits, urbanization has caused severe environmental problems such as pollution, destruction of vegetation and depletion of natural resources. The negative effects of rapid urbanization can be addressed through policies that help us to identify the ideal places for urban development, and the type of projects that should be undertaken in the identified areas. Furthermore, governmental agencies must formulate policies that promote urban development without jeopardizing environmental conservation efforts. In a nutshell environmental considerations must be taken into account in the process of development in order to achieve sustainable urbanization. This can be achieved by minimizing the effects of urban development on the environment. Works Cited Keirstead, Ames. â€Å"Applying Service Niche Indicators to London’s Energy System.† International Journal of Environmental Quality Management 1.4 (2010): 6-19. Print. Li, Baizhan, Meng Liu and Ken McKinnell. â€Å"Impact of Urbanization on Building Energy Consumption and the Role of BEE Design Codes in China.† Property Management 24.3 (2006): 354-364. Print. Malik, Abdul and Elisabeth Grohmann. Environmental Protection Strategies for Sustainable Development. New York: McGraw-Hill, 2008. Print. Ogbonna, Daniel, Ge orge Amagabara and Tom Ekere. â€Å"Urban Solid Waste Generation in Port Harcourt Metropolis and its Implications for Waste Management.† International Journal of Environmental Quality Management 18.1 (2007): 71-88. Print. Sexena, Susan, Richard Srivastava and Anthony Samaddar. â€Å"Towards Sustainable Municipal Solid Waste Management in Allahadad City.† International Journal of Environment Quality Management 21.3 (2010): 308-323. Print. Simonis, Udo. â€Å"Greening Urban Development: on Climate Change and Climate Policy.† International Journal of Social Economics 38.11 (2011): 919-928. Print. Song, Malin, Shuhong Wang and Yang Jie. â€Å"Will Environmental Logistics be Promoted by Changing Industrial Structure?† International Journal of Supply Chain Management 17.1 (2012): 5-14. Print. Suileman, Abdul-Azeez, Akinola Aguda and Tajudeen Farinde. â€Å"Spatio-Temporal Assessment of Urban Growth of Medium-Size and Nodal Towns for Sustainable Management.â₠¬  International Journal of Environmental Quality Management 24.1 (2012): 213-216. Print. Wagner, Luca. Urbanization: 21st Century Issues and Challenges. London: Oxford University Press, 2008. Print. Warren, Clive. â€Å"Heat Islands: Understanding and Mitigating Heat in Urban Areas.† Property Management 30.1(2012): 105-106. Print. Williams, Peter. â€Å"Managing Urbanization and Environmental Protection in Australian Cities: Approaches for Integrating Biodiversity and Urban Growth in Sydney.† International Journal of Law in the Built Environment 4.3 (2012): 217-232. Print. This research paper on Urbanization and Environment was written and submitted by user Finnegan Gallegos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Crucible Essays (389 words) - Salem Witch Trials, The Crucible

The Crucible Essays (389 words) - Salem Witch Trials, The Crucible The Crucible The witch trials in Salem, Massachusetts in the early sixteen hundreds was a time of uneasiness and suspicion. Anyone could easily turn in his or her neighbor on the ground of witchcraft. Someone could merely say their neighbor's spirit had attacked them during the night, which no man can prove. Nevertheless, as a God-fearing community, they could not think of denying the evidence, because to deny the existence of Evil is to deny the existence of Goodness, which is God. The most important scene in the play was act two, scene three, where John Proctor is able to talk with his wife, Elizabeth, one last time. He decides that he will "confess" to the crime of witchcraft, thereby avoiding being hung. However, to accept what he said, the judge also requires him to sign a written confession which states that he confessed to the crime of witchcraft. Judge Danforth would post it on the church door, to use Proctor as an example to get other people to confess. That upset Proctor greatly, because people would look down on him with disdain, and it would blacken forever his name. What was most important to him was to make a ezd against the insanity of the town, for himself and for God, and using that as a last resort to make people aware of what was happening. This last ezd for righteousness is an example of proctor's great character and rationale. Arthur Miller wrote his play, The Crucible, a story about the Salem witch trials, and the panic resulting from it, as an allegory to show people the insanity of the McCarthy hearings. He wrote it as an allegory so that, if tried by McCarthy, he could say, "it's just a play about the witch trials in Salem. How do you get this communist idea from it?" The story illustrates how people react to mass hysteria, created by a person or group of people desiring fame, as people did during the McCarthy hearings. Arthur Miller, acting as a great visionary, warned us that if we did not become aware of history repeating itself, our society would be in danger. At the same time, he had to do this in a matter that would not get him arrested, hence the witch-trial mechanization.

FAMILY BUSINESS CASE STUDY Assignment Example | Topics and Well Written Essays - 4250 words

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Wind Moment design analysis - Statistics Project Example To counteract this old technological view, wind moments or wind connections remain as the only simple method design for multipurpose frames. Though developed earlier, the design was initially developed to compensate for the wind loads while the preferred connection method was by angles, bolting or/and small T-stab sections this were used to carry the column flanges and the bam flanges.Wind moment apply to row rise frames of to four or less. The method assume that when structure are subject to wind loads. The connections behave normally as rigid joints (figure1) and that under vertical loads, the connections act normally simple connections; figure 2.Designer view this deign as having more advantage as compared to the conventional design grades.   They are simple and suitable for manual calculations. The frames of the structure are taken to be statically determinate. Internal forces and moments are not depended on the relative stiffness of the individual structural members. In constr uctions, this methodological design is relatively simple of the steelwork in comparison to full rigid construction. It has been determined that the steelwork contractors are always concerned with making steel work connections in the workshops. This increases the cost of construction by as high as 50% of the total cost of the completely erected work. With the wind moment design, the connections are simplified and thus reduced fabrication input.   This has a notable reduction in the total cost of steel frame erection. 1.2.  Connections

Marketing Plan Assignment Essay Example | Topics and Well Written Essays - 3500 words

Marketing Plan Assignment - Essay Example Put differently, Jim’s Cleaning ensures peace of mind for its customers and that it why it stands out vis-a-vis other players in the industry. Jim’s Cleaning has its own professional cleaning equipment. It is known to be a reliable company that starts and completes the job on time. Its franchisees are fully insured. The company guarantees quality services at a fair price. About the Product According to the American Marketing Association, a product is a bundle of attributes; features, functions, and benefits that an organization offers to sell to the target customers in exchange of money. A product may be an idea, a good (physical tangible product), or a service, or any combination of the three. As of now Jim’s Cleaning offers only ‘services’ to its customers. The company offers its cleaning services to domestic as well as business customers. Its cleaning services are divided into the following divisions; Jim's Carpet Cleaning, Jim's Window Cleaning, Jim's Car Cleaning, Jim's Blind Cleaning and Jim's Pressure Cleaning. Jim’s Carpet Cleaning The company does a methodical cleaning of carpets and thereby ensures that the customer not only gets the best feel and appearance of the carpet but also protects the investment made on the carpet. The company uses the most advanced products and equipment and cleans as per the Australian National Standards. The carpet division also cleans upholstery, drapes and mattresses. Customers are offered two options; Steam Cleaning and Dry Cleaning. The former method, also known as hot water extraction uses hot water for cleaning carpets. The dry cleaning method is recommended for carpets that require regular preservation cleaning or when carpets have to be dried quickly. Jim’s Window Cleaning Jim’s Cleaning enhances the appearances of homes by cleaning windows to perfection. This cleaning exercise also cuts energy costs in winters by allowing more light inside the home. The compan y guarantees streak free, shining windows after work. Jim’s Cleaning has the expertise to clean all internal and external windows. Given its state of the art equipment, Jim’s Cleaning personnel can reach double storey and high rise buildings. Jim’s Pressure Cleaning Jim’s Pressure Cleaning offers tailored programs to suit the requirements of commercial clients. This division specifically targets real estate agents, builders and local businesses, in addition to residential customers. Services include mould and dirt removal, cleaning of driveways, fascia, paving, pathways, outdoor timber, and tiled areas. Jim’s Car Cleaning Jim’s Car Cleaning division simply loves its job and guarantees quality job, reliable service and money back guarantee. The car is cleaned at a location convenient to the client. The customer need not take the car anywhere as the personnel from Jim’s visit the customer and do the job. Depending on the quantum of work a customer requires, Jim’s car Cleaning offers Premium Wash, Mini Detail and Deluxe Detail. As part of its specialty services Jim’s Car Cleaning offers full cut, polish and wax coat for the car. The customer can also opt for shampooing the car. Jim’s Blind Cleaning Jim’s Blind Cleaning not only cleans but also repairs blinds. As an additional service, the company replaces the defective parts of the blinds as well. The division offers proficient service to take care of these precious window coverings, be it of any type or make; horizontal or vertical. The company promises to clean a large variety

One Language In The World

One Language In The World As countries communicating more and more today and without any doubt to be a larger extent in the future, people often predicate that if the world developed to be united enough and then all people will speak the same language for daily communication. Is it realistic? How long will it take to fulfill such a dream? English, as the acknowledged official language for international communication, has been accepted by more and more people over the world since it can bring benefit for almost all who can speak it. Many countries also make policies to train the young people to become good English speakers. Can English become the only one language in the future and other languages will be eradicated? This essay will give analysis from some perspectives. The essay will start with discussing about what will happen if the prediction of eradication of variation of existing languages came true. In this part, it will also introduce the history of Esperanto which is acknowledged as world language by most people. Following this, it will introduce what are languages related to mainly in five perspectives which are history, culture, social status, profession and worldview. Finally, the essay will focus on whether English has the possibility to become the only one language in the future. It would be Perfect if Variation of Existing Languages could be Eradicated It is true that the world will be operated more harmoniously if all people speak the same language. Generally speaking, as the most important tools for communication among people, language is also considered as the first factor differing human from animals (Lonely Publications, 2007). It is developed as society occurred and developed. People who often speak the same dialect in the same nation can live together with less confliction. Due to the good communication, a nation can bind together as time goes. Finally, the nation become an integrate body, by which the human race developed more and more rapidly and leave the animals behind far away. Therefore, it can be concluded that language homogeneity promote the group developing more. However, language homogeneity does not exist among the whole word due to the long time of separation of people from different continents. As some nations have the ability to travel across seas and reach other continents, communication become source of ther e divisions. Wars then become the consequences of this misunderstanding of languages. To some extent, it is true that language is the divisive force for different groups and areas (Crystal, 2001). In fact, some elites of the old years have given serious thought about whether it was possible for people from different countries and nations can solve the conflicts through promoting implementation of the same language across the world. Hundreds of years before, they started to dream that there was a kind of language which can be called world language could be produced to make the world get united in short time. Actually, in the human history, world language did have been created. Esperanto, a language invented by an eye doctor named Lazaro Ludoviko has been acknowledged as the world language by people. Although after creation of the language more than 50 thousands of works have been published in Esperanto, it finally did not avoid being eliminated by the time (Polinsky Comrie Matthews, 2003). As an ideal trial, the invention of Esperanto reflected the dream that people want to create a completely impartial language to benefit the world. It was failed due to lack of root in any n ations economic and cultural life. The consequence also proved that language had to set root on the nations history and experience. Impossibility of Eradication of Languages Although it can be seen that language homogeneity can produce much benefit for the human race politically and economically, it is impossible for the entire world speak the same language in the foreseeable future. People once predicted that when the worlds economic system come to stable enough and people really believed that only one language is superior to language varieties for their life, the nation and languages differences will go to elimination and will be taken place by language homogeneity (ONeill, 2008). However, how long will this consciousness come to be true in the future? It is obviously that at least in the next 100 years this will not be reached by the human race. Actually, formulation of languages is more complex than people thought. It is at least being affected by the following five factors: Firstly, Language development is an outcome resulted by long history to become the current mature communicative system. From the ancient times, as people invented their native language, it has been continuously improved to be more effective for communication (Putz, Martin Marjolyn, 2000). It can be seen that after being developed through thousands of years modern people can hardly recognize their native languages ancient edition. If they check back their ancient language, they would find it was not so easy to express precisely what they want. For instance, Chinese people have to spend large amount of time to learn the old language since most of their characters have already change their original meanings. Actually, all languages have taken a long period of time to evolve to the current forms, which will be difficult for a new language to achieve in short time. If a world language has been created now, can people have the patience to use it with a lot of confusions? The answer is obv ious. The world would be impossible have such far-sight to benefit their offspring to enjoy the language homogeneity. To some extent, language is spontaneous and can not be created on purpose. An existing language has been tested by its speakers through long period of time. It is naturally produced to meet needs for communication and developed also to meet need for better communication. English is now being learned by people from all over the world and have been impulsively promoted by authorities from many governments for nearly 100 years. Nevertheless it is still not mastered by most people from the countries learning it. A hundred-year time actually is very short for language development process. Therefore, the unification of language is hardly to achieve in one or two generations. Secondly, language is produced due to the need of communication but has developed to a more complex product which is also reflecting the culture of a nation, which also enhances difficulty of people from one nation quitting their current language (Botha . C. Knight, 2009). In other words, language is a kind of art and has been merged into many national feelings. For some people, their native language is not just for communication since they can also enjoy a lot more from appreciating it (Gordon, 005). Many people would have the experience of reading translated article from foreign great writers. Nevertheless it is always difficult to understand the original meaning of the author although the article is translated by the best linguists or translators. English learners usually find it is finally losing the beauty of the original works when reading it in their native language edition. And further, some works is classical not just due to its meaning but also attribute to its rhyme. This will make it impossible to reaching the feeling when it has been translated to other languages. And also, many people are pursuing in other jobs relating to languages such as Chinese calligraphy. A language has evolved to an art which is mainly emphasizing on its look and image. Therefore, the eradication of one language will not just force people dropping their familiar communicative tools but also will ask them to drop a long history of art which may be considered as their national treasure. Thirdly, social status of speakers of one language affects significantly whether it can develop into prosperity or go to extinction. There are thousands of sorts of languages ever being created and spoken by people all over the word in the history. But 90% of the languages can not avoid going to extinction and being forgotten forever by their native speakers, which was caused by the lower social class of the speakers (Skutnabb-Kangas, 2000). It is true that languages also have their social status as their speakers and they have been undergoing fierce competition from the time when created. From some examples this phenomenon can be explained in details. Why English gets some much attention all over the world today? Why many countries choose English as their second language. Its speakers social status may matter a lot to give the reason. After entering the 20th century, English speaking countries has developed to be the most powerful and wealthy areas, which means their dominance in ec onomical and political fields in the international interaction. If the word is perceived as a society, Americans and west Europeans are in the upper class without any doubt. Then English established its advantage in the competition process and now develop to be a language spoken by more than 2 billion speakers. From the example it can be seen that the power of a language is in deep relation to its speakers. Therefore, for a new created world language, its fate of development to some extent decided by whether the upper class have the interest to speak it. If it just can be promoted in a small group of people in lower social class, soon or later it will suffer from the result of those extinctive languages. In the foreseeable future, English is still the first consideration for most countries to communicate in international issues. If word language can come along, it is only can be English for its social status. Fourthly, language difference exists also connecting with the speakers profession. People can always guess what the persons job just through the way of his talk. Politician will always give speech agitatively while scientists speak in a way hard to understand but precise. University students will always talk their slang from which their status can be easy to tell. In addition to their talking style, profession vocabulary is also a decisive factor for language difference. For a non-native speaker, it is almost impossible for him or her to recognize the professional but important words. Therefore, as a mature developed language, it not just contains the daily communication and large amount of professional vocabulary should also be included to fulfill the professional need. Does it possible for a new language to get the complexity in short time? A world language as a good will to the world development may have difficultly to fulfill this requirement unless experiencing long history of e volution. The existence of this problem would lead to it is only possible to choose one widely used language to be the world language in the future. English may be the first consideration while there are also other possibilities such as French and Chinese and other languages that have developed to be a well round system. Fifthly, as a complex system, language is also a reflection of the speakers worldview. There are some explanations about what worldview is. The most direct one is that worldview is the overall perspective from which one sees and interprets the world (Geoffrey, 2002). It has been proved that different nations have different worldview and people are taking a totally different perspective on those basic ontological issues from that in other nations. For some nations, their religious belief which differs from others can be reflected in their own language. But in another language, it may be difficult to find out vocabulary or expression to interpret their religious thought or behavior. However, religious beliefs for all nations are always the very important consideration for them to merge. For some people, religious belief is their motivation to be alive and if they can not find their religious belief in language change things will get seriously. Religious conflicts have led to a lot of w ars to world and this may happen when the languages of the word are forced to be get unified. Therefore, worldview of speakers of different language may be also a disturbing parameter to hinder they merge into each other. Possibility of English Developing into the only one Language of World When the world rolled into the 20th century, English speaking countries established their advantages in political and economical and cultural fields. In the 20th century, countries of the world went to together rapidly due to some transnational events such as the two world wars and communication in scientific and cultural and academic arrears. America became the dominant country of the word and has input much into other areas including technology and culture. Added to English basis left in the colonial countries across the world, English then has been chosen to be the most popular language for many countries (Mithen, 2005). In the 21st century, as globalization continues to evolve into deeper extent, the need of one international language would be more necessary for all the countries and it can be seen that English will continually take this important role. However, can the English become the first language for all the countries in the foreseeable future if it is developing as fast a s countries go to together? The answer is no. To some extent, English is the world language for transnational issues when people from different countries have to communicate for benefit. But no matter how English will be popular, it is still the first choice for non English speaking countries to communicate internationally, not the native language for their daily communication at family or at parties with local friends. As what has been said above, language is related to history, culture, social status, profession and worldview of the speakers. To accept English as the daily language and eradicate their current one, it is still far away from the communication just in official occasions. From the history it can be seen that only colonialism can input language into another countries and force them to forget their original language with high speed. But it will always bring tragic loss for the human race in many other areas. Therefore, English may still be the most popular language of t he world in the next centuries but will have no way to become the only one among the countries in the world. Conclusion In conclusion, the formulation of a language is more complex than people think. It is at least related to five aspects as the essay has discussed, which make it impossible for a new created language to reach the conditions. To become a language accepted and implemented broadly by people across world, the language should experienced long history of evolution to have the cultural basis. And also, it should be accepted by people from the main stream and from various religious groups. In addition, the new language would be possible contain vocabulary in many professional fields. Most of these features of language have to develop through thousands of years of implementation by people who take it. If possible, English may become the only one langue spoken by people all over the word in the future nevertheless it would be unable to realize in the next centuries. Therefore, it is impossible in the foreseeable future that variation within existing languages can be eradicated.